Evan
Spiegel says he's learned from the negative reception to a recent
redesign of his company's chat app.
Snap,
the company behind the social media network, began rolling out new
features late last year and early this year to try to make Snapchat
more personalized.
What
the company ended up with was major social media influencers like
Kylie Jenner expressing disappointment with the app, directly
contributing to a 7.2 percent drop in the company's share price and
wiping about $1 billion off the company's market value.
The
negative reaction caught the Spiegel off-guard, the Snap chief
executive said Tuesday during an appearance at Recode's Code
Conference, which is being held this week in Rancho Palos Verdes,
California.
"One
thing I underestimated at the time was how it would much it would
impact our investors," Spiegel said. "They just could not
comprehend why we would totally change our product and redesign the
service.
For
me, that was a really great lesson because it teaches the importance
of having that long-term vision, even though it's going to surprise
people, even though it's going to make people feel uncomfortable."
The
company's $24 billion IPO in March has also been a learning
experience for Spiegel, who says being a public company "requires
a bit more grit than being a private company."
"When
you're a private company, you can sort of smooth out the ups and
downs," he said. "The more important thing for us is
building that muscle of not putting numbers before doing the right
thing."
With
all the company introspection Spiegel was doing Tuesday evening, he
did manage to get a dig in at social media rival Facebook, which has
been
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