Privacy has always been a big part of Apple’s marketing pitch, and the company is bringing that point home once again in its latest iPhone ad, which boldly declares “Privacy. That’s iPhone,” via MacRumors.
“If privacy
matters in your life, it should matter to the phone your life is on,” says the
commercial, as it flips through a wide range of privacy-related scenarios,
including “keep out” signs, people avoiding eavesdroppers at diners, window
locks, curtains, and padlocks.
It’s a
similar approach to the massive billboard that Apple
bought at CES 2019 earlier this year, declaring “What happens on your
iPhone, stays on your iPhone,” in a veiled shot at competitors like Google that
were presenting just across the street.
Of course,
there’s also the timing of Apple’s new privacy-focused ad push to consider —
just a few weeks after the news broke of a huge
FaceTime bug that would allow anyone to listen in on calls made through
Apple’s platform.
The incident has since been patched, but it was undeniably a
black eye for the company, one that Apple seems eager to put behind it with
this new campaign that looks to reinforce that privacy is still a big priority.
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