There are plenty of electric cars out there But none of them stand out quite
like the new UK1909 vehicle from Morgan Motor.
The kooky three-wheeled vehicle is
the niche British automaker's first foray into the electric-powered market
after 107 years of business. The car is reminiscent of the company's first
model, another three-wheeler that debuted in 1909.
The focus of this car is fun and
excitement, and not Tesla-style practicality.
CNN Money got exclusive access to
drive and film the new car near the company's headquarters in Malvern, which is
an hour's drive west from William Shakespeare's birthplace,
Stratford-upon-Avon.
The topless sports car is remarkably
loud for an electric vehicle and produces a satisfying "vroom" that's
sure to thrill attention-seeking drivers. (Bystanders were suitably agog during
CNN Money's test drive.)
The UK1909 is not the most powerful
car, with just 70 horsepower. And its range (150 miles per charge) is limited
by its smaller frame and battery storage capacity.
Morgan cars, which look like they
could have been plying England's roads during World War I, are built largely
without the assembly line methods and machinery seen at most modern automakers.
Despite the limited production run, Morgan insists that electric cars will be a key part of its future.
Morgan is investing £6 million ($7.5 million) in electric technology and plans to eventually produce larger four-wheel electric models
"We won't necessarily make a large return on selling [UK1909 and] EV3 vehicles. But in doing this campaign we are exploring what it means to produce these cars," said Morgan's head of design, Jonathan Wells.
"It's a nice way of us gathering momentum as we explore [electric technology] much more significantly further down the line," he said. leaving the people at stake.
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